DsgnStory’s approach was centered around modernization, differentiation, and consistency.
Color Palette
DsgnStory opted for a bold color scheme comprising of energetic green and sleek black. This dynamic combination symbolized growth, energy, and strength.
Typography
A custom typography was crafted to exude strength and modernity. The typography’s clean lines and bold presence were designed to resonate with FitGyms’ commitment to contemporary fitness solutions.
Icon Design
The core brand element, a custom-designed “g” icon, was created to evoke movement and progress. Its sleek curves and dynamic shape represented the essence of fitness and growth.
Results
The rebranding initiative led to remarkable outcomes:
The new brand identity showcased FitGyms’ commitment to modern fitness solutions and set it apart from competitors.
The bold green and black color palette, along with the custom typography, created a cohesive and memorable brand presence.
The “g” icon became a distinctive symbol of fitness and growth, enhancing brand recognition and resonance.
FitGyms experienced increased market visibility, attracting a broader audience and facilitating potential business growth.
In conclusion, DsgnStory’s strategic rebranding approach revitalized FitGyms’ identity, positioning it as a dynamic and recognizable force in the fitness industry.
